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Chuga Soju
Singapore
2021
Art Director
Grimm & Co. @agencygrimm
Photographer: Nicholas Ee @nicholasee_
Account Executive: Avelyn Yao @avlyny__
A Korean brand entering Singapore, needed a localized brand identity that resonated with local consumers while staying true to its roots. We positioned Chuga as "the perfect ice-breakers, party-starters, and companions for your favorite meals and conversations," blending Korean authenticity with local appeal.
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